What is e-Branding?

Now you can make everyday business emails an interactive branding and marketing channel. This means that branding and marketing information is inherent to all of your company’s outgoing email and should not get lost in the clutter of unsolicited spam and emailers flooding in boxes on a daily basis.

By using e-mail as a branding platform rather than just a communication platform, your company can control its brand and will have a cost-effective, yet personal way to engage with, and stay relevant to your market.

With e-Branding you can.

  • Deliver targeted marketing messages based on recipient profiles
  • Run multiple campaigns for different departments or promotions through everyday email by segmenting sender and recipient basis
  • Insert interactive banners to promote specific products and services based on recipient profiles
  • Utilize alerts when sales banners are clicked on to prioritize follow-up on leads
  • Use campaign analysis, feedback and results to position future e-mail marketing campaigns
  • Gain insight into outgoing e-mail flow
  • Create a cohesive look and feel for all outgoing messages, by standardizing signatures and disclaimers, to ensure consistency with the company brand
  • Encourage participation in events, competitions and promotions
  • Deliver product and service updates and company news